Tools · Insights · Advisory · Agentic AI
The MedTech commercialization toolkit.
Free tools, AI-powered workflows, and hands-on insights for MedTech product marketing and go-to-market. Built from 10+ years in the field.
Free tools, AI-powered workflows, and hands-on insights for MedTech product marketing and go-to-market. Built from 10+ years in the field.
Interactive tools for MedTech teams — not slide decks that collect dust.
Interactive go-to-market planning across the full lifecycle — from market analysis to post-launch. 97 checklist items across 6 phases, with PDF and PowerPoint export.
Journey mapping for MedTech buying committees. Map emotions, stakeholders, touchpoints, and pain points across the full B2B buying cycle — from problem to consensus.
Pipeline analysis for MedTech B2B sales. Enter your numbers, see conversion rates, find bottlenecks, and derive next steps with built-in benchmarks.
Build a full Profit & Loss projection with FCF, DCF, and NPV. CFA-standard formulas, multi-year forecasting, and waterfall charts — fully interactive.
Field-ready battle cards for your MedTech sales team. Compare features, structure objection handling, and create talking points — all in one tool.
On-brand content generation for MedTech marketing. Set up your brand once, then generate across 8+ formats — LinkedIn, email, blog, press releases, and more.
Test claims, taglines, and value propositions against AI-powered MedTech buyer personas. Configure roles, institutions, buying behavior — get scored feedback.
Need something tailored to your workflow? Let's talk.
Practical perspectives on what it takes to bring complex medical devices to market.
Same product, completely different game in every market. Germany runs on investment committees, the UK on NHS frameworks, the Nordics on lifecycle-cost tenders. One HQ playbook doesn't survive the first real customer conversation — you need local GTM blueprints.
Read on LinkedIn →They filter it in three seconds. The product video, the "next-generation platform" headline, the 12-bullet feature list — none of it gets through. What does: OR time per case, complication rate, set-up time, what the rep does when something goes wrong at minute 47.
Read on LinkedIn →Your first five accounts define how the market sees your product for the next three years — which indication, which surgeon, which hospital profile. The launches that worked locked in the right reference accounts before the first deal was signed, not after.
Read on LinkedIn →Hands-on support for MedTech teams working through complex launches, market entry, and AI tooling.
An honest outside read on where your go-to-market really stands: positioning, evidence, pricing, sales tools, timing. You get a short, ranked action plan you can use on Monday. Not a 60-slide deck.
I step in as your product marketing lead for the launch. I own positioning, messaging, and sales tools, and I get clinical, sales, and management working together. Inside the team, hands-on. Not advice from the sidelines.
Custom tools for your commercial team, built for the work people still do by hand: pipeline analysis, battle cards, territory planning, launch tracking. The free MedTechLounge tools show the idea. This is the version built around your products and the way you sell.
Most MedTech launches don't fail because of the product. They fail because engineering, clinical value, and commercial strategy are not aligned. My background bridges exactly that gap — a foundation in mechanical engineering and over 10 years in international MedTech marketing.
Today I combine that launch experience with agentic AI — building tools that automate the workflows commercial teams still do by hand: pipeline analysis, territory planning, battle cards, launch tracking. Not generic SaaS, but systems built for the way MedTech actually sells.
Whether you're planning a launch, need interim support, or want to explore AI tooling — I'd like to hear from you.
Tell me about your project or challenge — I'll get back to you personally.
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